paola anzichè shannon bool sunah choi kerstin cmelka ayse erkmen valie export parastou forouhar april gertler simin keramati julia kissina nayon lee sandra kranich anny&sibel öztürk susana ortizmaillo anna ostoya jeannette petri bianca rampas judith raum martha
rosler
 giovanna sarti francesca d. shaw simone slee jinoos taghizadeh zpugmai zadran 

soziologie in frankfurt experimental publicspheres entgrenzung dissolution leonhardi kulturprojekte radio axiom harald szeemann artworld shanghai hiphop culture exit andvoice log philosophy & socialscience afghanistan projects durban  kosovo projects ayse erkmen utopia station dani gal kriege / wars drucilla cornell lena inowlocki hyunjae lee heikki ikäheimo florian agalliu 

fehe





 

'spot the differences' is an artistic project which employs the comunicative channels of the Fashion system: aim of the operation is to sell a product publicized through images which simulate a Fashion advertising campaign.

 

The images represented by several posters show models wearing white dresses differently spotted.

 

The various stains on the clothes embody a tendency between the consumer and the product while at the same time offering a critique as well as a parody of how much fashion is always more interested in the immateriality of a style rather than the physical presence of the objects used for the advertisement (be it dress, accessory or perfume).

The motivation behind the paradoxical choice to create a collection of stains,

lies in the interest towards the Fashion communicative and representative potentialities.

The challenge is to reinterprete within the different media used by the fashion industry the above mentioned immateriality that creates a trend, a sign of collective and privat desires.

Paola Anziche is interested in the way in which communicative codes (visual, rhetoric, etc.) manage to convince the public to adopt new and diverse lifestyles.

In order to be realized as an actual project, 'spot the differences' has to run through the advertising channels, adopting the features while at the same time insisting on its ontological difference and avoiding the usual conditions of the advertising- and economical system.

 

How can a stain appear accidentally?

 

To highlight any of the stains optically means to isolate something (in our so-called “good manners’ society”) usually removed from the visual field.

The spot, when analysed by its graphic components/features, is read under its form-sign.

Stains are created that sit on a potential location of their origin on the clothes; they are being highlighted but at the same time become obscure by the addition of a color that is liberated from any direct associations about the origin of the stain. As a consequence, an interpretative surplus is created that leads to a much more open way of reading away from literalness.

 

The act of stylizing a spot and highlighting it through color that doesn’t correspond to its actual origin is the focus of 'spot the differences' .

 

An integral part of 'spot the differences' is to use the ways of fashion’s publishing in order to promote and sell the graphic sign of the spot, while employing photographic devices of the fashion system.

The aim of the project is to reinterprete spots as recognizable signs. The stains will become testimonials of an imaginary advertising campaign to be placed inside fashion and style magazines.

The aim of 'spot the differences' is to get in touch with readers and possible clients through the advertising series published within magazines and specialised publications.

 

Paola Anziché

 

1975 born, lives and works in Frankfurt/Main and Milan.

 

Education

 

1995/2001

Degree in Accademy of Belle arti in Brera Milan

 

2001/2004

Städelschule Frankfurt/Main clas. Tobias Rehberger

 

Awards, Workshops

 

1994

Workshop Re New Art2: with John Armleder, curator Bert Theis, in Casino De Luxemburg, Luxemburg

 

2000

Erasmus Program in Frankfurt/Main, Städelschule; Germany

 

2001

Workshop Real Presence/SKC.Belgrad Curators: Biljana Tomic, Dobrila De Negri

 

2004

The Galileo Studio Workshop at Kunsthaus Kloster Gravenhorst, Steinfurt Germany,

curators: Ronald Jones, Laurie Haycock Makela

Preis “Moving up”

Workshop Vitra Design Museum, Boisbuchet France

 



Kunsthaus Kloster Gravenhorst
Title "You are very wellcome to run around and shout"



Solo exhibitions

 

2001

“Exchange” White Cube project Elmgreen&Dragest Städelschule Frankfurt/Main Germany

 

2003 Video prjection and presentation at Museo Abteiberg Moenchengladbach curator Veit Loers

 

2004 “Above” Video prjection at TAT, Frankfurt/Main

 

2005 “The Functionals Fakes” Atelierfrankfurt, Frankfurt/Main,

text by Francesco Bernardelli

 

 


 

 

 

 

 

 

 

Nacht Museum Schaum Raum Munster

Title “Profumo al cioccolato”

 

 

 

 

 

 

 

 

 

 

 

 

 

Exhibitions

 

1999

“Re New Art 2 Workshop” Casino de Luxemburg Luxemburg

 

2001

Rundgang Städelschule, Frankfurt/Main

Kunstverein, class Christa Näher Frankfurt/Main

SKC, Belgrad Curator Biljana Tomic Dobrila De Negri

 

2002

“Work in Progress” via Benedetto Marcello 6 Milano, Curator Roberto Pinto

“Open studio Rundgang” Städelschule Frankfurt/Main

 

2003

Open studio Rundgang –“Soffio” -Städelschule Frankfurt/Main.

“Nacht Museum” Schaum Raum Munster Germany class Tobias Rehberger

“Festival junger Talente” Alphakanal Frankfurt-Offenbach

 

2004

Kunsthaus Kloster Gravenhorst, Steinfurt

Vitra Design Museum, Boisbuchet France

International Meetings of Photography exhibition, at the George Papzoff Art Gallery in Plovdiv, Bulgaria

“Fin” diploma exhibition in Städelmuseum, Frankfurt/Main

2005

“Sammlung Rausch” project Wohnzimmer Darmstadt, Germany

“Insteadof” In ATELIERFRANKFURT Frankfurt/Main, Germany

XII Biennale del Mediterraneo, Napoli

ACCEA/NPAK video festival, Yerevan, Armenia

D.A.B Galleria Civica, Modena

 

www.fehe.org

www.Museumabteiberg.de

Program Museumsverein Mai/Juni 2003 Museum Abteiberg Moenchengladbach

 

www.alphakanal.net

 

/issue 12 www.thisisamagazine.com

terusutaa.com

 

Selected Articles

 

Catalog

"Elmgreen&Dragest" Portikus 2003 Project White Cube Städelschule Frankfurt/Main

 

Catalog

Rirkrit Tiravanija exhibition in Portikus Frankfurt /Main, Cooking battle with Jason Rhoades

 

International magazine Architecture Design OFX 79 Milan “Project Siesta” p 09 by Claudia Barana

 

2005

Project publish

Label Torino n.15 pag 30

Etecè Bilbao n.6 Cover pag 53

Actitudes Bilbao n.6 pag. 20, 21, 22, 23

n.8 Cover

The balde Irunea, n.23 pag 40,41,42,42

Carta Roma “Biennale del Mediterraneo” Settembre

Pocket kult Milano n.9 pag 36